Welt der Wunder

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Welt der Wunder Redaktion

Childbirth pain is considered to be the most intense there is. A scratch, on the other hand, is hardly felt: the brain is quickly signaled that the injury is not life-threatening. But how far can pain go?

For most people, pain is an unpleasant thing. But some people seem to find satisfaction in pain – they seem to be addicted to it. But how can that be?

Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?

In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?

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