Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?
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Some people can memorize hundreds of faces or phone numbers in a matter of minutes. Everyone is capable of such feats of memory.
Norway’s most powerful supercomputer is named “Olivia” and is tucked away in a former mine, located right next to a picturesque fjord. Welt der Wunder was the only German team invited to take a look behind the scenes.
Neuroscientists can peer into our brains and read what we are thinking. There are also less chilling possibilities, such as prosthetics that can be controlled by the power of thought.
Soldiers in crisis areas or aid workers on disaster relief missions often have traumatic experiences. The images, sounds and smells remain with some people for the rest of their lives. What happens in our brain? And can trauma be healed?
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Forget everything you thought you knew about dieting – a number of new studies show: It’s not what or how much we eat. Rather, it is where, when, and from what kind of plate we eat determines whether or not we gain weight. The good news: With a few simple tweaks, we can change our eating habits.
Can advertising influence us without us noticing? For a long time, this was considered a myth. But studies show that it might actually work. Can industry manipulate us into mindless buying machines?
If we could use our brain to influence our muscles and our immune system, would it be possible to manipulate our DNA with feelings and thoughts?
