Welt der Wunder

Nicht glauben, sondern wissen

Technology

Roses are red, violets are blue – the world in all its beauty appears colorful and bright. But a closer look reveals a different picture: In reality, the world is not as colorful as we see it.

Childbirth pain is considered to be the most intense there is. A scratch, on the other hand, is hardly felt: the brain is quickly signaled that the injury is not life-threatening. But how far can pain go?

In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?

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