Thank you very much for your interest in our company. Data protection is of a particularly high priority for Welt der Wunder Sendebetrieb GmbH. It is generally possible to use the Welt der Wunder Sendebetrieb GmbH website without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Welt der Wunder Sendebetrieb GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, the Welt der Wunder Sendebetrieb GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions

The data protection declaration of the Welt der Wunder Sendebetrieb GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this Privacy Policy:

a) personal data:
Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) person concerned:
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing:
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing:
Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

e) Profiling:
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymization:
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing:
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processors:
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient:
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.

j) Third:
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent:
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Welt der Wunder Sendebetrieb GmbH

Hofmannstrasse 51/House B
81379 Munich

Germany

Phone: +49 (0) 89 / 4 52 54 – 5 25

E-Mail:  info@weltderwunder.de

Website: www.weltderwunder.de

3. cookies

The Internet pages of the Welt der Wunder Sendebetrieb GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the Welt der Wunder Sendebetrieb GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. collection of general data and information

The website of the Welt der Wunder Sendebetrieb GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using these general data and information, the Welt der Wunder Sendebetrieb GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Welt der Wunder Sendebetrieb GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. registration on our website

The data subject has the option of registering on the controller’s website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), the date and time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate criminal offenses that have been committed. In this respect, the storage of this data is necessary to safeguard the controller. This data will not be passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

The data controller shall provide any data subject with information on which personal data relating to the data subject is stored at any time upon request. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. The entirety of the controller’s employees are available to the data subject as contact persons in this context.

6. subscription to our newsletter

On the Welt der Wunder Sendebetrieb GmbH website, users are given the opportunity to subscribe to the newsletter for our blockchain project. Which personal data is transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

To send the newsletter, we use MailChimp, a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA. This guarantees through certification in accordance with the EU-US Privacy Shield (“ EU-US Privacy Shield “) that the data protection requirements of the EU are also complied with when processing data in the USA. More  Data protection information about MailChimp  can be found here.

Welt der Wunder Sendebetrieb GmbH informs its customers and business partners at regular intervals by means of a newsletter about news relating to our blockchain project. Our company’s newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller of this in another way.

You can revoke your consent to receive the newsletter in accordance with Art. 7 para. 3 GDPR at any time. To do this, you must inform us of your revocation or click on the unsubscribe link contained in every newsletter.

7. newsletter tracking

The Welt der Wunder Sendebetrieb GmbH newsletter, which is sent by MailChimp, contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the Welt der Wunder Sendebetrieb GmbH in cooperation with MailChimp may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected via the tracking pixels contained in the newsletters are stored by MailChimp and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. The Welt der Wunder Sendebetrieb GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8 Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

9 Rights of the data subject

a) Right to confirmation:
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right to information:
Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller free information about the personal data stored about him/her and a copy of this information at any time. Furthermore, the European legislator has granted the data subject access to the following information:

• the purposes of processing
• the categories of personal data that are processed
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
• the existence of a right to lodge a complaint with a supervisory authority
• if the personal data is not collected from the data subject: All available information about the origin of the data
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

c) Right to rectification:
Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (right to be forgotten):
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary

• The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
• The data subject withdraws consent on which the processing is based according to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 (a) GDPR and there is no other legal basis for the processing.
• The data subject shall, in accordance with Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (1) GDPR. 2 GDPR to object to the processing.
• The personal data was processed unlawfully.
• The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Art. 8 para. 1 DS-GVO collected.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Welt der Wunder Sendebetrieb GmbH, he or she may, at any time, contact any employee of the controller. An employee of Welt der Wunder Sendebetrieb GmbH shall promptly ensure that the erasure request is complied with immediately.

If the personal data have been made public by Welt der Wunder Sendebetrieb GmbH and our company is responsible pursuant to Art. 17 para. 1 GDPR, Welt der Wunder Sendebetrieb GmbH shall, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of Welt der Wunder Sendebetrieb GmbH will arrange the necessary measures in individual cases.

e) Right to restriction of processing:
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
• The data subject has objected to processing pursuant to Art. Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Welt der Wunder Sendebetrieb GmbH, he or she may at any time contact any employee of the controller. The employee of the Welt der Wunder Sendebetrieb GmbH will arrange the restriction of the processing.

f) Right to data portability:
Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6 (1) GDPR. 1 letter a GDPR or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 (b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20 para. 1 GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the Welt der Wunder Sendebetrieb GmbH.

g) Right to object:
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on Article 6(1) of the GDPR, including profiling based on those provisions. 1(e) or (f) of the GDPR to object. This also applies to profiling based on these provisions.

The Welt der Wunder Sendebetrieb GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If the Welt der Wunder Sendebetrieb GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the Welt der Wunder Sendebetrieb GmbH to the processing for direct marketing purposes, the Welt der Wunder Sendebetrieb GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Welt der Wunder Sendebetrieb GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the Welt der Wunder Sendebetrieb GmbH. The data subject is also free, in the context of the use of information society services and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated decisions in individual cases, including profiling:
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Welt der Wunder Sendebetrieb GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law:
Any person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the controller.

10. data protection for applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing can also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

11. data protection provisions about the application and use of affilinet

On this website, the controller has integrated components of affilinet. Affilinet is a German affiliate network that offers affiliate marketing.

Affiliate marketing is an Internet-supported form of sales that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own website or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet places a cookie on the data subject’s IT system. What cookies are has already been explained above. The Affilinet tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Affilinet can be deleted at any time via an Internet browser or other software programs.

The applicable data protection provisions of Affilinet may be retrieved under https://www.affili.net/de/footeritem/datenschutz can be accessed.

12. data protection provisions about the application and use of Facebook

The data controller has integrated Facebook components on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE can be called up. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the person concerned.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/ provides information on the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the data subject. Various applications are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. data protection provisions about the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. enables us to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. to transmit. As part of this technical procedure, Alphabet Inc. knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. serve, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. sets a cookie on the information technology system of the data subject. In addition, an Alphabet Inc. cookies that have already been set can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Based on the embedded tracking pixel, the Alphabet Inc. recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. to the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical procedure to third parties.

Google AdSense is available under this link https://www.google.de/intl/de/adsense/start/ is explained in more detail.

14. data protection provisions about the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us which show the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Google Analytics component for the purpose of online analysis to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

Cookies are used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. For this purpose, the data subject must install a browser add-on under the link  https://tools.google.com/dlpage/gaoptout?hl=de  and install it. This browser add-on informs Google Analytics via JavaScript that no data and information on website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

15. data protection provisions about the application and use of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also redistribute such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Instagram component of Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the person concerned.

If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/ can be accessed.

16. data protection provisions about the application and use of Twitter

The data controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also makes it possible to address a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Twitter component of Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before accessing our website.

The applicable data protection provisions of Twitter can be found at https://twitter.com/privacy?lang=de available.

17 Data protection provisions about the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/ can be called up. As part of this technical process, YouTube and Google receive information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/ provide information about the collection, processing and use of personal data by YouTube and Google.

18 Data protection provisions about the application and use of DoubleClick

The controller has integrated components of DoubleClick by Google on this website. DoubleClick is a Google brand under which mainly special online marketing solutions are marketed to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick places a cookie on the data subject’s IT system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, when a user has previously been shown a DoubleClick ad and subsequently makes a purchase on the advertiser’s website using the same Internet browser.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a DoubleClick component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the DoubleClick component for the purpose of online advertising and the settlement of commissions to Google. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can track that the data subject has clicked on certain links on our website.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Further information and the applicable data protection provisions of DoubleClick by Google can be found at https://www.google.com/intl/de/policies/ .

19. legal basis of the processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO are based. Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO are based. This legal basis is used for processing operations which are not covered by any of the aforementioned legal bases if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

20. legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

21. duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of the contract.

22. legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

23. existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

24. use of script libraries (Google Webfonts)

In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries on this website, such as Google Web Fonts ( https://www.google.com/webfonts/ ). Google Webfonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.

Calling script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – but currently also unclear whether and for what purposes – that operators of such libraries collect data.

The privacy policy of the library operator Google can be found here:  https://policies.google.com/privacy?hl=de

25 Google AdWords

Our website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by setting your browser to generally deactivate the automatic setting of cookies or to set your browser so that cookies from the domain “googleleadservices.com” are blocked.

Please note that you may not delete the opt-out cookies as long as you do not wish measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

26 Google Syndication

Our website uses Google Syndication, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Syndication uses “cookies”, which are stored on your computer and enable website usage to be analyzed. Google Syndication also uses web beacons to collect information. Data (e.g. the IP address and user activities to a server) may be transmitted by Google to the USA and stored there and may be transmitted to third parties.

You can prevent the collection and forwarding of personal data to Google and their processing by, for example, deactivating the execution of Java Script or installing a tool such as ‘NoScript’.

27 Google Tag Manager

Our company uses Google Tag Manager, a cookie-free domain. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. The Google Tag Manager does not collect any personal data.

28. tracking pixel of the collecting society Wort (VG WORT)

On our website, we use the so-called tracking pixel of VG WORT of the provider INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany, in the form of the so-called SZM (Scalable Central Measurement Method). The legal basis is Art. 6 para. 1 lit. f) GDPR. A tracking pixel is a graphic that is placed on our website and determines statistical key figures. This makes it possible to calculate the copy probability of texts based on the number of hits and the specific content of our website. The data collection is anonymous and you as an individual user are not identifiable. In order to record the access figures and your possible repeat visit, either a session cookie is stored on your end device by your Internet browser or a signature is used, which is created from various information from your Internet browser. Your IP address is only processed in anonymized form.

If you do not agree to this processing, you can prevent the storage of cookies by changing the settings in your Internet browser.

29. data protection provisions about the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display advertisements relevant to the interests of the Internet user.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently accesses websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the data subject’s internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

Cookies are used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ can be accessed.

If you have any questions about the use of your data or the legal remedies described here, please send us an e-mail to info@weltderwunder.de

This Privacy Policy has been generated by the Privacy Policy Generator of the DGD – Your External DPO that was developed in cooperation with German Lawyers from WILDE BEUGER SOLMECKE, Cologne.  External Data Protection Officer Kaufbeuren  in cooperation with the  Lawyer for data protection  Christian Solmecke and the  Privacy Policy Generator of activeMind AG  created.

30 “WelectPublish” data protection notice

Plugins from the “Welect” service are integrated on our pages. These plugins are offered by Welect GmbH, Platz der Ideen 1, 40467 Düsseldorf (hereinafter referred to as “Welect”). We first use the WelectPublish service to detect whether an AdBlocker is in use and to display the AdBlock wall. In this respect, Welect acts on our behalf (commissioned processing). The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR (protection of legitimate interests). Our legitimate interest lies in ensuring the financing of our website through advertising.

If you are using an AdBlocker, you can also read the desired article without deactivating the AdBlocker if you watch an advertisement in return. If you choose to do so, WelectPublish will be used to view a commercial you have selected. Welect itself is responsible for the processing of personal data in connection with the playout of the advertising spot. In this case, the legal basis for the disclosure of the IP address and the website accessed to Welect is Art. 6 para. 1 lit. a GDPR (consent). You will then be redirected back to the article, which you can now read.

With WelectPublish we can evaluate whether you use the Welect service and which advertising content is displayed to you. This information is stored in a cookie on your computer and analyzed when you use WelectPublish again in order to prevent advertising offers that you have already used from being displayed again. Welect also uses your IP address (state/city/zip code level) to show you offers from sponsors in your region.

As part of the advertising you have selected, technology providers commissioned by the advertising companies and/or their agencies collect information in connection with the display of this advertising (e.g. frequency of delivery, measurement of visibility, clicks on the advertising). Further information on tracking and opting out can be found in Welect’s privacy policy:  https://www.welect.de/datenschutz .

The cookie remains stored until you delete it from your browser, but for a maximum of two weeks after the last use of the service. According to Welect, your IP address is not stored after the processing described above. Only a recording in the log files takes place.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR (protection of legitimate interests). Welect’s legitimate interest lies in the correct billing of advertisers.”

31st “Traffective” data protection notice

Usage-based online advertising with third-party providers in orderto provide advertising that is relevant and tailored to current interests, an attempt is made to draw conclusions about current interests based on the website visit and surfing behavior. This type of service allows this website to use user data to communicate advertising in the form of banners and other marketing methods, possibly based on the user’s interests. For the purpose of retargeting (remarketing) of website visitors, as well as for the purpose of measuring success, cookies from third-party providers (so-called third-party cookies) are used and, if necessary, user profiles are created under a pseudonym. These can be analyzed for advertising and monitoring purposes. It is not possible to draw direct conclusions about a person.

Advertising cookies are used for the following purposes, for example:

• Save your website visits to determine your interests
• Check whether you have clicked on an advertisement
• Monitoring the number of visitors who click on an advertisement
• Use of third-party services to display advertising tailored to your needs, interests or preferences
• Determine which advertising and advertising media are efficient for us
• Displaying advertisements for products that you have previously clicked on or searched for
• Measurement of the number of advertisements shown to avoid always presenting the same ads
• Displaying further interesting advertisements based on your use of our websites
• Evaluate which advertisements you clicked on before buying products
• Number of orders placed as a result of advertising and their monetary value

For further information, please refer to the privacy policies of the respective services, which you can view via the Consent Management Tool. In addition to any exclusion option (or opt-out option) offered by the listed services, the user can exclude the use of cookies by third party services. Consent adjustments can be configured in the consent management tool

Advertising services of Traffective GmbH

The processing of personal data for advertising purposes is based on the declaration of consent given by the user when accessing the website (if no declaration of consent has been given, the corresponding data processing does not take place; the same applies if the declaration of consent is revoked). To withdraw your consent, please refer to the settings options in the Consent Management Tool.

According to the IAB TCF, consent relates to the following data processing purposes (see also the table of data processing purposes at  https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/):

• For all processing purposes, the storing information on a user’s terminal device and/or retrieving information from a user’s terminal device necessary. (Purpose 1 according to IAB TCF)
• store and retrieve information such as cookies and device identifiers on the device for the processing purposes displayed to the user

This processing purpose is only to be obtained with the explicit consent of the user. Without consent, no third-party code calls will be made via Traffective advertising services – regardless of the legal basis for further purposes of the corresponding vendors!

• Selection of simple displays (Purpose 2 according to IAB TCF)
• Use real-time information about the context in which the ad is displayed, including information about the content environment and the device used, such as device type and functions, browser identifier, URL, IP address;
• use the approximate location data of a user;
• Control the frequency of ad insertions
• control the order in which the ads are displayed;
• prevent an ad from being displayed in an unsuitable editorial environment (brand-unsafe)

For the selection of simple ads, vendors can:

• Create a personalized ad profile (Purpose 3 according to IAB TCF)
• Collect information about a user, including their activities, interests, visits to websites or use of applications, demographic information or location, to create or edit a user profile for the personalization of content.

To create a personalized ad profile, Vendors:

• Select personalized ads (Purpose 4 according to IAB TCF)
• Select personalized ads based on a user profile or other historical usage data, including past activities, interests, visits to websites or use of applications, location or demographic information.

For the selection of personalized ads, Vendors:

• Create a personalized content profile (Purpose 5 according to IAB TCF)
• collect information about a user, including their activities, interests, visits to websites or use of applications, demographic information or
• location to create or edit a user profile for the personalization of content.

To create a personalized content profile for , Vendors:

• Select personalized content (Purpose 6 according to IAB TCF)
• Select personalized content based on a user profile or other historical usage data, including previous activities, interests, visits to websites or use of applications, location or demographic information.

To select personalized content, Vendors:

• Measure ad performance (Purpose 7 according to IAB TCF)
• measure whether and how ads were displayed to a user and how they interacted with them;
• Provide reports on ads, including their effectiveness and performance;
• Provide reports on user interaction with ads based on data measured during the user’s interaction with that ad;
• Provide reports to service providers about the ads displayed on their services;
• measure whether an ad is displayed in an unsuitable editorial environment (brand-unsafe);
• determine the percentage at which the ad could have been seen, including the duration (chance of being seen).

To measure ad performance, vendors can:

• Measuring content performance (Purpose 8 according to IAB TCF)
• measure and report on how content was delivered to users and how they interacted with it;
• Provide reports on directly measurable or already known information from users who have interacted with the content

To measure the performance of content, vendors can:

• Use market research to gain insights into target groups (Purpose 9 according to IAB TCF)
• provide aggregated reports to advertisers or their representatives about the audiences reached by their ads, based on survey panels or similar methods;
• provide aggregated reports to service providers on the audiences that have been reached by or interacted with the content and/or ads on their services, as determined by survey panels or similar methods;
• assign offline data to an online user for market research purposes in order to gain insights into target groups, insofar as providers have declared that they will match and merge offline data sources (Further processing option 1).

Providers cannot:

• measure the performance and effectiveness of ads displayed to or interacted with by a particular user without having a separate legal basis for measuring ad performance;
• measure what content has been delivered to a particular user and how they have interacted with it, without having a separate legal basis for measuring content performance
• When using market research to gain insights into target groups, providers can:
• Develop and improve products (Purpose 10 according to IAB TCF)
• information to improve their existing products with new functions and to develop new products;
• create new calculation models and algorithms with the help of machine learning.

In order to develop and improve products, suppliers can:

• These categories of data processing purposes are specified in the formulation reproduced here by the rules of the IAB TCF2  . The data processing activities and data processing purposes are explained in more detail when the “Partner” tab in the consent management tool  is accessed, including the storage period.  Some vendors base this data processing for the above-mentioned purposes on the legitimate interest pursuant to Art. 6 para. 1 GDPR (if “legitimate interest” has not been deactivated by you). Vendors are interested in delivering advertising, measuring the performance of ads and content, and improving and developing their products. The user is given the option of opting out directly in the consent dialog.
• Some of the services listed in the Consent Management Tool transfer data to the USA. Insofar as this is the case, the transmission takes place exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. Art. 49 para. 1 lit. a GDPR. You give your consent by making the appropriate selection in the consent management tool that is displayed when you access our website.
• There is no EU adequacy decision for data transfers to the USA, nor does the provider process the data in accordance with standard data protection clauses approved by the EU Commission. This means that data transmitted to these providers is not protected in accordance with the GDPR standard. The provider is subject to US law and may therefore be obliged to disclose data to intelligence services if the relevant legal requirements are met. Risks for the data subjects arise in particular from the difficulty of enforcing the law, the lack of control over the further processing or disclosure of the data and the access by government agencies described above. Language barriers can also hinder the enforcement of the law.
• The consent management tool is provided by Traffective GmbH, Dachauer Str. 90, 80335 Munich. Traffective participates in the IAB Europe Transparency & Consent Framework and works according to its specifications and guidelines. Traffective transmits consent signals via its management platform with the identification number 21. The tool uses the following service calls: