Nicht glauben, sondern wissen
They have no conscience and know neither fear nor compassion. However, these characteristics do not necessarily make psychopaths merciless criminals. In reality, it is a combination of factors that determines whether someone becomes a serial killer or ends up on the executive floor of a company.
If we could use our brain to influence our muscles and our immune system, would it be possible to manipulate our DNA with feelings and thoughts?
A song that is stuck in our heads is a snippet of music that plays over and over in our minds. The tricky part is that we can’t control this process. But how does this happen? And more importantly, what can we do about it?
For most people, pain is an unpleasant thing. But some people seem to find satisfaction in pain – they seem to be addicted to it. But how can that be?
Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?
In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?
