Welt der Wunder

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Research

In many ways, people with Alzheimer’s seem to behave like children. But it is not by choice. Because of the disease, they no longer know what they are doing – and they suffer greatly as a result. The psychiatrist Alois Alzheimer first made the link between changes in the brain and the gradual loss of memory.

A pack of potato chips instead of a bowl of salad – a few hours on the couch instead of at the gym: we constantly break our resolutions and surrender to the commands of a very selfish brain. Yet, anyone can beat laziness. What slows us down, what keeps us going? How can we overcome the motivation killers in our heads?

In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?

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