Many people find it unbearable to watch another person suffer. Physical mishaps make them uncomfortable, physical violence in movies is almost unbearable. But what is really going on inside us when this happens?
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Our brain decides which pain stimuli it processes and which it does not. Can we actively control this process?
Childbirth pain is considered to be the most intense there is. A scratch, on the other hand, is hardly felt: the brain is quickly signaled that the injury is not life-threatening. But how far can pain go?
For most people, pain is an unpleasant thing. But some people seem to find satisfaction in pain – they seem to be addicted to it. But how can that be?
Many people regularly solve brain teasers to stay mentally young, as they are afraid of becoming forgetful in old age. But can they really improve our memory and even prevent dementia?
Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?
In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?
New software may be able to turn our thoughts directly into writing in the future. Sounds like science fiction, doesn’t it? Here’s what it can do:
